Content Marketing Lead

 

Hello there!

Do you have a soft spot for start-ups with a meaningful, globally used and loved product? Would you like to work on creating content that will contribute to changing the way the world learns Arabic? Would you like to work within a compact, super-capable team alongside the CEO and directors? You might just be the perfect fit for our new Content Marketing opportunity here at Arabic Unlocked!

 

About Arabic Unlocked

Arabic Unlocked is on a mission to help people learn Arabic in a fun, fast and effective way.

Our app and academy are already helping tens of thousands of people around the world improve their Arabic, and we are just getting started.

In order to build upon the rapid growth we experienced in 2020, we are seeking an A player to add to the team to help drive the growth even further in 2021

We need a smart, talented and creative copywriter to join our marketing team to help grow the app to a million downloads and beyond.

 

 

 

About you (what we expect)

Yellow Circle on Twitter Twemoji 13.0.1  A fully resourceful, quick learner who can get things done.

Yellow Circle on Twitter Twemoji 13.0.1  Hold yourself to high standards and aim for excellence in all you do.

Yellow Circle on Twitter Twemoji 13.0.1  You’re results-oriented and focused on the outcome of your writing, not just the words themselves.

Yellow Circle on Twitter Twemoji 13.0.1  You’re an excellent communicator who makes sure nothing slips through the cracks.

Yellow Circle on Twitter Twemoji 13.0.1  You’re a self-starter who loves taking initiative to solve problems and learn new skills, and are comfortable working with minimal direction.

 

About the role ( what you’ll do)

 

Yellow Circle on Twitter Twemoji 13.0.1  Write and edit blog posts, upload to WordPress, on page SEO,

Yellow Circle on Twitter Twemoji 13.0.1  Responsible for forming and executing the content marketing strategy.

Yellow Circle on Twitter Twemoji 13.0.1  Managing the blog for external writers

Yellow Circle on Twitter Twemoji 13.0.1  Maintain and grow social media profiles

Yellow Circle on Twitter Twemoji 13.0.1  Copywriting for a variety of marketing assets e.g sales pages, email newsletters, video scripts.

Yellow Circle on Twitter Twemoji 13.0.1  Write, edit, and collaborate on product content where relevant (e.g. customer case studies, in-app microcopy, review email newsletters)

Yellow Circle on Twitter Twemoji 13.0.1  Manage repurposing of our content (e.g. Quora answers, Slideshare slides, YouTube videos, etc.)

This is a Fully Remote, Full Time Working Position. Salary is negotiable.

 Requirements

 

Yellow Circle on Twitter Twemoji 13.0.1  Have at least 5 years of directly applicable experience.

Yellow Circle on Twitter Twemoji 13.0.1  Familiarity with writing content geared toward earning traffic from organic search. This includes skills like keyword research and the tools you need to do it (e.g. Ahrefs), on-page SEO, and analytics software for measuring performance (e.g. Google Search Console, Google Analytics).

Yellow Circle on Twitter Twemoji 13.0.1  Advanced WordPress Experience: You’re comfortable with writing and formatting posts and pages.

Yellow Circle on Twitter Twemoji 13.0.1  Concise writing — you naturally seek to find the most elegant way to communicate and eliminate any unnecessary words. You get pleasure from makings sure your writing doesn’t have any throwaway phrases or filler words

Yellow Circle on Twitter Twemoji 13.0.1  You are extremely competent in Google Suite, Microsoft Office, Slack, and other productivity tools.

Yellow Circle on Twitter Twemoji 13.0.1  Copywriting: You can understand your audience and use their own language to position products as solutions to their pain points. Your writing is persuasive and gets conversions, not just traffic.

Yellow Circle on Twitter Twemoji 13.0.1  Image Editing: You can efficiently take screenshots; resize and crop images; add text, borders, or other elements; compress images; and upload and format them in WordPress so that they are clear, useful, and look good.

 

Nice To Have

Yellow Circle on Twitter Twemoji 13.0.1  Previous remote working experience.

Yellow Circle on Twitter Twemoji 13.0.1  Previous experience working in a start-up environment.

Yellow Circle on Twitter Twemoji 13.0.1  Have a passion for learning Arabic or languages in general.

Yellow Circle on Twitter Twemoji 13.0.1  Start your cover letter with ‘Blue Monkey’ to prove you have read and understood this job description or you will be automatically rejected without exception.

To apply please send your CV / Résumé and cover letter to [email protected]

 

Please answer some of the following questions in your cover letter.

Do you have any experience with SEO?

Have you grown organic traffic to a site before, and if so by much much?

What piece of content are you most proud of?

How have you worked before to produce and manage large amounts of content creation and publishing (blog posts, social media posts, email newsletters, YouTube videos etc.)?