Content Marketing Lead
Do you have a soft spot for start-ups with a meaningful, globally used and loved product? Would you like to work on creating content that will contribute to changing the way the world learns Arabic? Would you like to work within a compact, super-capable team alongside the CEO and directors? You might just be the perfect fit for our new Content Marketing opportunity here at Arabic Unlocked!
About Arabic Unlocked
Arabic Unlocked is on a mission to help people learn Arabic in a fun, fast and effective way.
Our app and academy are already helping tens of thousands of people around the world improve their Arabic, and we are just getting started.
In order to build upon the rapid growth we experienced in 2020, we are seeking an A player to add to the team to help drive the growth even further in 2021
We need a smart, talented and creative copywriter to join our marketing team to help grow the app to a million downloads and beyond.
About you (what we expect)
A fully resourceful, quick learner who can get things done.
Hold yourself to high standards and aim for excellence in all you do.
You’re results-oriented and focused on the outcome of your writing, not just the words themselves.
You’re an excellent communicator who makes sure nothing slips through the cracks.
You’re a self-starter who loves taking initiative to solve problems and learn new skills, and are comfortable working with minimal direction.
About the role ( what you’ll do)
Write and edit blog posts, upload to WordPress, on page SEO,
Responsible for forming and executing the content marketing strategy.
Managing the blog for external writers
Maintain and grow social media profiles
Copywriting for a variety of marketing assets e.g sales pages, email newsletters, video scripts.
Write, edit, and collaborate on product content where relevant (e.g. customer case studies, in-app microcopy, review email newsletters)
Manage repurposing of our content (e.g. Quora answers, Slideshare slides, YouTube videos, etc.)
This is a Fully Remote, Full Time Working Position. Salary is negotiable.
Have at least 5 years of directly applicable experience.
Familiarity with writing content geared toward earning traffic from organic search. This includes skills like keyword research and the tools you need to do it (e.g. Ahrefs), on-page SEO, and analytics software for measuring performance (e.g. Google Search Console, Google Analytics).
Advanced WordPress Experience: You’re comfortable with writing and formatting posts and pages.
Concise writing — you naturally seek to find the most elegant way to communicate and eliminate any unnecessary words. You get pleasure from makings sure your writing doesn’t have any throwaway phrases or filler words
You are extremely competent in Google Suite, Microsoft Office, Slack, and other productivity tools.
Copywriting: You can understand your audience and use their own language to position products as solutions to their pain points. Your writing is persuasive and gets conversions, not just traffic.
Image Editing: You can efficiently take screenshots; resize and crop images; add text, borders, or other elements; compress images; and upload and format them in WordPress so that they are clear, useful, and look good.
Nice To Have
Previous remote working experience.
Previous experience working in a start-up environment.
Have a passion for learning Arabic or languages in general.
Start your cover letter with ‘Blue Monkey’ to prove you have read and understood this job description or you will be automatically rejected without exception.
To apply please send your CV / Résumé and cover letter to [email protected]
Please answer some of the following questions in your cover letter.
Do you have any experience with SEO?
Have you grown organic traffic to a site before, and if so by much much?
What piece of content are you most proud of?
How have you worked before to produce and manage large amounts of content creation and publishing (blog posts, social media posts, email newsletters, YouTube videos etc.)?